Be Kind To Everyone

Apparel | Lifestyle Clothing

Performance Marketing

United Sales of America

2025

Summary

Be Kind to Everyone, a purpose-driven apparel brand, partnered with us to scale their Meta ads and improve overall return on ad spend. Despite a strong mission and existing customer base, their campaigns had hit a ceiling—plagued by inconsistent results, creative fatigue, and lack of structure. Through strategic segmentation, creative revamps, and rigorous optimization, we helped them generate 13,849 purchases with a ROAS of 6.66 and a cost per purchase of just $5.86.

Challenge

🧩 Unstructured Campaigns: Ad sets lacked segmentation, leading to inconsistent performance and wasted budget.

🎯 Limited Audience Reach: Over-reliance on returning customers with minimal new audience growth.

📉 Creative Fatigue: Ad visuals and messaging had gone stale, resulting in reduced engagement.

💸 Budget Mismanagement: No clear focus on top-performing campaigns led to inefficient spend.

Solutions

✅ Campaign Structuring: Built a clear funnel with Prospecting, Retargeting, and Loyalty segments to streamline performance.
✅ Audience Expansion: Deployed lookalike audiences and interest-based targeting to reach new, relevant buyers.
✅ Creative Overhaul: Introduced fresh visuals and messaging to re-engage audiences and lift CTR.
✅ Focused Scaling: Aggressively scaled winning ad sets while trimming low-ROI spend.
✅ Weekly Optimization Loop: Conducted weekly reviews to tweak bids, creative, and targeting based on live data.