Indian Nutraceutical Brand

Health & Wellness | Beauty Supplements | Nutrition

Performance Marketing

Mumbai

2024

Summary

Our Approach:

Optimized Ad Spend & Strategic Investments

We shifted from auto ads to a structured, strategic ad model.

Built a systematic portfolio for each product, ensuring optimized ad spend.

Identifying the Winning Product – Collagen

Analysed product performance and identified collagen as the top-performing SKU.

Redirected budget strategically to high-ROI products, improving profitability.

Data-Driven Business Insights

Provided detailed business reports, helping the brand understand where ad spends were going and which products were delivering the best ROI.

Ensured transparency and data-backed decision-making for sustained growth.

Challenge

🚫 Unstructured Ad Campaigns: Heavy reliance on auto ads with no strategic segmentation.

💸 Wasted Budget: Ad spend was scattered across low-performing SKUs.

🔍 Lack of Visibility: The brand had limited clarity on where money was going and what was working.

Solutions

✅ Strategic Ad Structuring: Shifted from auto to a well-defined ad portfolio for each product.
✅ Hero SKU Focus – Collagen: Identified collagen as the best-performing product and doubled down on budget allocation.
✅ Smart Budgeting: Redirected spend from low-performing SKUs to high-ROI campaigns.
✅ Business Intelligence: Delivered detailed, easy-to-understand reports that helped the client make informed decisions with full transparency.