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Lead Generation For Service Business
Meta Ads | Lead Generation | Creative Optimization
Meta Ads | Lead Gen | Performance Marketing | Creative Testing
United States
2025
Telewash wanted consistent, cost-efficient lead generation through Meta Ads. The focus was not just on volume, but improving cost efficiency through creative refinement.
Between October 21 and November 20, the campaign delivered strong lead flow while reducing CPL after creative updates.
Summary
In 30 days:
• 130 Leads Generated
• $824.94 Total Spend
• $6.35 Cost Per Lead
• 440,543 Impressions
• 179,504 Reach
• 5,515 Link Clicks
• 1.25% CTR
After updating ad creatives, CPL decreased further in the last 7 days — proving creative optimization directly improved efficiency
Challenge
Reduce lead acquisition cost
Improve creative engagement
Maintain stable lead flow
Increase CTR without inflating spend
The previous creatives were plateauing. Engagement needed a refresh.
Solutions
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