Scaling Home Furniture Brand

Amazon PPC Management | Marketplace Growth

Amazon Growth | PPC Scaling | D2C Brand | Home Furnishing

Mumbai

2026

Enchat Homes is a premium home furnishing brand selling bathrobes, towels, pillow covers, and bedsheets on Amazon India. The goal was simple: scale aggressively without destroying profitability.

In January 2026, we executed a structured scale strategy that increased ad spends by 82.75% while maintaining ACoS stability and driving a 75.12% increase in total sales.

Summary

In just 5 month:

• Total Sales grew from ₹9.2L to ₹16.12L
• PPC Sales grew from ₹6.53L to ₹11.91L
• Total Orders increased by 46%
• Sessions increased by 60%
• ACoS remained stable at 32%

This was controlled scaling. Not reckless budget expansion.

Challenge

Increase monthly revenue aggressively

Maintain ACoS stability despite scale

Improve market penetration across high-performing states

Avoid stock-outs in hero categories

Push toward a ₹50L monthly revenue roadmap

The risk was clear. Rapid scaling usually inflates CPC and ruins margins.

Solutions

With:
• Inventory stability
• Continued category-level optimization
• Geographic targeting expansion
• Hero SKU dominance

This growth is not accidental. It is replicable.