Indian Health & Wellness Brand

Sports Nutrition & Wellness

Performance Marketing

Mumbai

2024

Summary

This is was a well-established player in the nutrition and wellness space, was facing inefficiencies due to fragmented branding and unstructured ad management across Amazon. With premium products under two separate brand listings—Procel and Keto Fuel—their advertising efforts were scattered, and inventory issues further complicated scaling. We stepped in to consolidate, restructure, and unlock controlled growth with smarter ad execution.

Challenge

Fragmented Listings: Products were split between two brand names, making advertising and account-level insights confusing and inefficient.

Unstructured Ad Spend: Campaigns lacked clarity, resulting in wasted budgets and poor SKU-level performance tracking.

Inventory Constraints: Frequent stockouts disrupted scaling and affected ad consistency.

Solutions

✅ Listing Consolidation: Unified all products under a single brand to streamline catalog and campaign management.
✅ Ad Structuring Overhaul: Shifted to a single ad account, allowing for better control, optimization, and attribution.
✅ Hero Product Strategy: Focused spend on high-performing SKUs while trimming fat from underperforming ones.
✅ Inventory-Sensitive Optimization: Adapted campaigns in real-time to maintain steady performance even during stock fluctuations.