New York Delicacy

Fish & Seafood | Grocery & Gourmet Foods

Performance Marketing

United Sates of America

2024

Summary

New York Delicacy, a premium seafood brand listed under Amazon Fresh, partnered with us in August 2024 to scale their online sales and build a stronger brand presence. At the time, they were generating around $9,000/month in revenue. Within just a few months, we helped them scale to $37,000/month, achieving both high conversion rates and strong profitability through Amazon PPC and listing optimization.

Challenge

🐟 Limited Sales Volume: Revenue was stagnant at ~$9K/month despite high product quality.

🎯 Underperforming Ads: Ad campaigns lacked structure, wasting spend and underdelivering results.

🛒 Low Conversion Rates: Listings lacked persuasive visuals and strong copy.

🚪 No Brand Storefront: The brand had no central storefront to build trust or cross-sell effectively.

Solutions

✅ PPC Optimization: Rebuilt campaigns to focus on high-intent keywords, geographic targeting, and efficient bid management — achieving a ROAS of 4 and TROS of 6.
✅ Listing Makeover: Revamped product listings with high-quality images, SEO-optimized titles and bullets, and persuasive descriptions.
✅ Amazon Storefront Development: Designed a branded storefront to showcase the full product range, build brand equity, and boost trust.
✅ Data-Driven Scaling: Used performance data to allocate spend to high-converting ASINs while cutting low-performers.