United BLVD

Fashion & Apparel | D2C E-commerce

Performance Marketing

United States of America.

2024

Summary

United BLVD, a fashion-forward brand in the competitive Amazon marketplace, partnered with us to scale their sales through strategic Amazon PPC management. Starting from just $100 in revenue and 9 units sold in July, the brand skyrocketed to $151,000 in revenue and 6,551 units ordered by December — all within 5 months. This project stands as a clear example of how data-driven ads and constant optimization can completely change a brand’s growth curve.

Challenge

📉 Minimal Sales Baseline: Less than $100/month in revenue and single-digit sales volume.

🔍 No Ad Structure: PPC campaigns were either absent or ineffective.

⏳ High Competition: Fashion is saturated on Amazon, with low tolerance for poorly managed budgets.

❌ Limited Visibility: Product listings were not showing up for the right keywords or buyer intent.

Solutions

✅ PPC Strategy from Scratch: Built a full-funnel Amazon PPC structure — auto, manual, branded, and competitor targeting.
✅ Keyword Domination: Identified and scaled high-performing keywords, while trimming poor spend.
✅ Daily Optimization: Actively managed bids, search terms, and placement to improve efficiency.
✅ Listing Improvements: Provided guidance on listing quality, image sequencing, and A+ content to boost conversion.
✅ Scalable Growth Focus: Reinforced ad budget behind winning ASINs and avoided early burnout by pacing spend.