Happy Heroes

Pet Supplements | Dog Health

Performance Marketing

Europe

2024

Summary

Happy Heroes, a dog supplement brand, had already carved out a strong presence on Amazon and was generating consistent profits. But growth had stalled. They were stuck at £15K/month and couldn’t break past the ceiling. After a full performance audit, we implemented key PPC and creative strategies that helped scale their monthly revenue to £26K, while also improving profitability, not just spend. This is a classic example of how to unlock growth beyond the plateau.

Challenge

📉 Growth Plateau: Sales and ad ROI had stagnated at ~£15K/month.

🔄 Missing Campaign Types: No retargeting, no branded, no competitor campaigns.

🖼️ Underperforming Creatives: Low click-through rates from the first product image.

❌ Keyword Gaps: High-volume keywords were not being fully captured via ads or organic ranking.

Solutions

✅ Creative Optimization: Revamped the main product image to instantly boost click-through rate (CTR) and visual engagement.
✅ Strategic Campaign Build-Out: Launched missing but critical campaign types including:

Self ASIN targeting

Retargeting past customers

Remarketing to viewers who didn’t purchase
✅ Keyword Domination: Identified and targeted the top 5 high-volume keywords, achieving Page 1 placements both organically and through paid campaigns.